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Marketing: Getting Started

Getting Started

Before you Begin: Know the Assignment

  • What length is your final paper supposed to be?
  • How many resources are required?
  • What types of resources are required?
  • When is the assignment due?

Before Searching:  Develop a Strategy

  • PRE-search several topics that you are interested in to see what kind of information is available. Will there be enough to support the assignment requirements?
  • Company websites can be a good start for gathering background information & keywords, but keep in mind that they are usually there to market their services.
  • Is there a way to narrow or expand your topic using keywords? These will become your search terms.
    Example Thesis: "Supporting the environment can help a business attract new customers. "
    Example Keywords: Environment, Business, Attract, Customers
  • Brainstorm additional search terms by finding words with similar meanings.
    Example 1, Keyword "Business": company (similar term), Patagonia (narrower term)
    Example 2, Keywords "customers": consumers, shoppers, clients

Explore | Discover | Create

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